The Arches of Harlem

The Arches of Harlem is a Non-Profit organization founded by Focus Lighting in 2017. The project’s goal was to provide Harlem’s Riverside Drive Viaduct - one of New York City’s many historic architectural treasures - with a custom lighting solution that celebrates the Viaduct’s towering arches and ornate detailing. To help build interest and raise funds for the project, I created a website along with printed and digital marketing materials, which included text, renderings of the proposed lighting design and supporting graphics like a brand logo and custom map of Manhattan.